Stay in the know with all of our latest

rental news, blogs and upcoming events  

Stay in the know with all of our latest

rental news, blogs and upcoming events  

Sunday, 14 January 2024

Hire management software has been around for a while now and it has helped countless hire businesses, like yours, find solutions to their many hire management problems. But it’s not just your company that this software can help, it can help your customers out too.

Hire booking software comes bundled with hire management solutions and this feature is not just helpful to your business, but it can be a breath of fresh air for your customers as well. With the help of booking software, customers can book hire equipment from your company more easily, and they can make payments faster, using multiple payment methods that the software allows.

With booking software, you won’t just delight your customers, you may even see some repeat business in the long run. Let’s take a look at the many ways that this software can satisfy your customers and help generate repeat business.

Ease of use

Naturally, all customers want the booking process for hire equipment to be as easy and stress-free as possible. No one likes having to wait in lines or spend time and money travelling to an office to make their hire bookings. 

Also, there may be cases of customers arriving at your office to make their bookings, only to find out that the asset they wanted to hire is no longer available—situations like this are almost certain to turn people away.

In many cases, customers may shy away from hire businesses that have over-complicated booking procedures. Hire booking software, however, can make this process exponentially easier by giving them a more hassle-free experience.

Thanks to this software, your customers no longer have to travel all the way to your office to find hire your equipment, instead, they can make bookings from the comfort of their home using their home computer or even their mobile phone.

While making their bookings, they’ll be presented with all the information they need, such as the availability of hire equipment, the prices, payment options and so on. When your company has a stress-free booking process like this, customers will feel comfortable working with your businesses in the future, generating repeat business. 

Around-the-clock accessibility

Everyone’s busy, including your customers. Without booking software in place, your customers would have had to make time to travel to a physical location to make the bookings during the times when your office is open for business. This can be very difficult for customers with busy schedules to do.

Thankfully, with booking software, your customers don’t have to make bookings at a specific time, since the software makes bookings available at any time of the day. This way, customers don’t have to worry about booking hire assets at or before a specific time—they can make a booking whenever they want, even in the middle of the night.

Of course, if there are specific days where you want to limit times for booking, you can adjust the software to only make bookings at those times. Either way, around-the-clock booking can be extremely convenient for customers.

Clear and concise information

No one likes vague information, especially when it comes to investing in something. Customers want every bit of detail before they decide to hire out equipment, such as the price, the condition of the equipment, the hire period and whether or not there are any hidden costs involved.

Booking software will make all this information available to customers when they log into book hire equipment. Customers appreciate this kind of transparency and they will grow to trust your hire company more, and this may encourage them to turn to your business for their equipment hire needs again in the future.


Most customers want a personalised experience when hiring out equipment, and hire booking software can make this happen. The software keeps track of the customer’s purchase history and recommends other types of hire equipment that they may also like.

This makes your customers feel understood and more valued, boosting their confidence in your business and convincing them to continue doing business with you in the future.

Also, you can use this feature to your advantage by allowing it to introduce your customers to products and services that they weren’t previously aware of. This will allow you to maximise your profits in the long run by having less popular hire equipment recommended to your customers.

Support options

There are times when your customers may need help with their bookings or with the equipment they’ve hired out. Booking software can be configured to offer 24/7 support to your customers in the form of live chat rooms and FAQs to help customers with any queries and issues they may have, ensuring a smooth and stress-free experience.

When customers receive support like this, they’ll know that your business cares about them and wants them to get the best out of their hire equipment. 

Let your customers experience exceptional hire booking software today

Hire management software has made things easier for both customers and hire businesses alike. With the sheer convenience that this software provides, your business can improve its profitability, streamline operations and give your customers a fluid experience when working with you. 

To get the most out of hire software for your business, consider getting in touch with a good hire software provider today.

Get in touch

To discover how MCS-rm hire software can empower your business, call us on +61 (2) 9477 1355 or use our enquiry form.

First Name*
Last Name*
Email Address*
0 of 350